Golf’s Great Equipment Debate
Below are circa 1922 magazine advertisements, one for Bristol Steel Golf Shafts, the other for Wirght & Ditson Golf Balls. It is interesting to note the sub-headline of the golf ball ad. "Showing reduction in price for 1922."
What is wrong with these people ?
Now they bring up that in the early 1920’s added distance brought a wider popularity to the game. Nonsense. Two things brought wider popularity to the game: the lower cost of playing golf, and Francis Ouimet. I’ll tell you what, the further the ball travels, and the ball being the lease expensive component of the game, the longer the golf courses needed to keep the scores the same. The longer the course required, the more real estate required, which happens to be the most expensive component of the game. Now, how does that translate? It translates to higher cost per round for the average golfer. The higher cost per round results in…now, let me see how that works…oh, yeah, fewer people playing less golf, leaving more golf for the higher income levels. Yup, they still don’t want the riff-raff cluttering up the course. Nothing’s changed Francis!
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